We’re super excited to announce our partnership with F1 Driver
Ollie Bearman!
The collaboration unites the
youngest ever British Formula One driver and one of the most promising young drivers in world motorsport with a brand that has spent over 30 years making gaming and technology more accessible.
As Bearman embarks on his second full season in Formula 1 with the TGR HaasF1 Team, following a standout rookie campaign, the partnership celebrates the deep connection between modern racing and the world of gaming and tech.
Ollie Bearman represents a new breed of athlete who has grown up as comfortable with gaming and tech as he is with a car’s steering wheel. Unlike F1 drivers of the past, Bearman is a digital native; he utilises sim racing games and hardware as part of his training to sharpen his reflexes and master international race tracks.
"I’m really excited to be working with CeX," said Ollie Bearman.
"I’ve been a gamer my whole life, and I use simulators to stay sharp between races. CeX is a brand I’ve known since I was a boy - it’s where so many people go to get the gear they need to start their own gaming journey. There’s a natural fit between the precision of F1 and the games and tech that CeX specialises in."
"Ollie is a phenomenal talent who embodies the connection between gaming and elite performance," said
David Mullins, Managing Director of CeX. "He proves that the bridge between the virtual and the physical is real. We are proud to support a driver who shows our customers that with dedication and the right tech, you can aim for the top of any field."
From the Ridge Racer to the realistic sims of today,
CeX has supported generations of gamers and tech lovers. We are proud to back Ollie Bearman who proves that whether you are looking to OutRun the Grid in Gran Turismo or secure a podium finish in F1, with the right tech, a positive attitude and dedication, you can aim for the top in any field.
Keep an eye on
CeX socials for more info on this exciting partnership.
Learn more about Ollie Bearman at
olliebearman.com.
